LONDON — Social shopping platform Threads Styling is venturing into the beauty space as its high-end clientele continues to spend.
Given global lockdowns and travel restrictions, Threads said its customers have been increasingly turning to the platform’s personal stylists on WhatsApp, asking them to add beauty products to their usual fashion and accessories orders.
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As a result, the company has anticipated its planned launch into the beauty space by six months given the increased demand from shoppers, who are becoming much more focused on their self-care regimens.
“Beauty has been a natural extension of purchases made across