Nisha Kanabar founded Industrie Africa in 2018 equipped with a degree from the Parsons School of Design, a flourishing career in fashion editorial, and an appreciation for the multitude and variety of designs that are available from countries within Africa. For Kanabar, it was also about a higher-level awareness and “addressing misconceptions and shattering stereotypical notions of African design, which historically has either fit into a very fleeting Western trend-oriented mold or been associated with tourist objects,” she tells BAZAAR.com. “Recent years have been witness to a seismic shift in the perception of contemporary African fashion. Our mission is to advance the narrative of this cultural vanguard by celebrating its nuances with trusted discovery and thoughtful commentary.”
That appreciation gave birth to a site offering a variety of pieces that are difficult to source elsewhere, let alone find curated all in one space—using Kanabar’s unique eye. “There’s a world of elevated, conscious design on the continent—and that is flourishing regardless of any platform or catalyst. What we’re doing is harnessing those voices on a pan-African level and channeling them through a distinctly global lens.”
Shopping is a multisensory and sometimes emotional experience, but what is becoming more apparent is that it also needs to be a conscious one. “It’s important for people to shop thoughtfully … whatever that means to them. For some people, that is ingrained through cultural and artisanal awareness in their fashion choices. With Industrie Africa, I wanted to make sure that we offered a level of transparency in your discovery experience. … You know the extent to which what you are buying is slowly and sustainably crafted, often in collaboration with artisanal communities,” she says.
Shop Kanabar’s 13 Industrie Africa favorites below.