Evaluating Marketing Profitability in Your Business

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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_ background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.47″ background_ background_position=”top_left” background_repeat=”repeat”]Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges on how effectively and efficiently that strategy is implemented and controlled as well as than the strategy itself.

The four elements you need in place for evaluating your marketing profitability are objectives, metrics, analytics and actions, which are inextricably intertwined in evaluating the effectiveness and

How to Nail Social Media for ECommerce

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Your Guide to eCommerce Social Media Marketing

Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales.

But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can be a powerful way to market your products and services to your followers.

Canadians are big social media users. A 2019 report found that 75% of women and 62% of men use it daily. And according to PayPal’s Social Commerce Trend Study, 47% of Canadian