Serena & Lily’s Chief Design Officer On How The Brand Has Become A Leader In Thoughtfully Sourced Home Furnishings

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Serena & Lily’s Chief Design Officer Kirsty Williams has been leading the brand’s design and sustainability efforts for over eight years. While many of us know Serena & Lily for its aspirational, coastal style; it’s less known for an enduring commitment to sustainability. Sourcing 98% of upholstery product materials domestically, and requiring sourcing partners to adhere to strict social and sustainability requirements, Williams and her

Alicia Keys partners with Elf for new lifestyle beauty brand

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Alicia Keys is ready to make her mark in the beauty industry.

The Grammy-award winning singer, 39, is teaming up with e.l.f. for the creation of a new lifestyle beauty brand.

“A culmination of Keys’ personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection,” el.f. said in a statement.

COTY SHAKES UP LEADERSHIP AFTER KYLIE JENNER, FORBES BILLIONAIRE LIST CONTROVERSY

The hitmaker‘s new brand is expected to launch in 2021.

Tarang Amin, chairman and CEO of e.l.f.

Alicia Keys Lands A Major Deal With E.L.F. Beauty To Launch A Lifestyle Beauty Brand

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Have you ever wanted to know how Alicia Keys’ keeps her skin effortlessly glowing? If so, you are in luck! It was recently announced that the singer-songwriter is partnering up with e.l.f. Beauty to launch a lifestyle beauty brand, and we can’t be more excited.

NEW YORK, NEW YORK - MAY 06: Alicia Keys attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Dia Dipasupil/FilmMagic)

(Photo: Dia Dipasupil/FilmMagic)

“We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension,” e.l.f. Beauty Chairman and CEO, Tarang Amin shared in a press statement, obtained by Refinery29.

Alicia Keys developing lifestyle beauty brand

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Singer Alicia Keys is branching out of the music industry to launch her own lifestyle beauty brand.

The Girl on Fire hitmaker has joined forces with bosses at e.l.f. Beauty to develop her first collection of “skin-loving, dermatologist-developed, cruelty-free products”, four years after the superstar decided to ditch heavy makeup both on and off-camera for a more minimalist look.

And Keys is aiming to help fans adopt a skincare routine that will really give them a natural glow.

“For me, you know, beauty is about the soul and the heart and the spirit and what comes through you and