Serena & Lily’s Chief Design Officer Kirsty Williams has been leading the brand’s design and sustainability efforts for over eight years. While many of us know Serena & Lily for its aspirational, coastal style; it’s less known for an enduring commitment to sustainability. Sourcing 98% of upholstery product materials domestically, and requiring sourcing partners to adhere to strict social and sustainability requirements, Williams and her
Alicia Keys is ready to make her mark in the beauty industry.
“A culmination of Keys’ personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection,” el.f. said in a statement.
The hitmaker‘s new brand is expected to launch in 2021.
Tarang Amin, chairman and CEO of e.l.f.
Have you ever wanted to know how Alicia Keys’ keeps her skin effortlessly glowing? If so, you are in luck! It was recently announced that the singer-songwriter is partnering up with e.l.f. Beauty to launch a lifestyle beauty brand, and we can’t be more excited.
“We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension,” e.l.f. Beauty Chairman and CEO, Tarang Amin shared in a press statement, obtained by Refinery29.
Singer Alicia Keys is branching out of the music industry to launch her own lifestyle beauty brand.
The Girl on Fire hitmaker has joined forces with bosses at e.l.f. Beauty to develop her first collection of “skin-loving, dermatologist-developed, cruelty-free products”, four years after the superstar decided to ditch heavy makeup both on and off-camera for a more minimalist look.
And Keys is aiming to help fans adopt a skincare routine that will really give them a natural glow.
“For me, you know, beauty is about the soul and the heart and the spirit and what comes through you and