Retailers like Macy’s, Adidas, and Modcloth are turning to virtual fitting rooms to let consumers ‘try on’ clothing before buying it online

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a man and a woman standing in front of a store: Marshalls customers use in-store virtual fitting room technology in Hollywood, California. John Sciulli/WireImage/Getty Images


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Marshalls customers use in-store virtual fitting room technology in Hollywood, California. John Sciulli/WireImage/Getty Images

  • A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic. 
  • Emerging technology companies like Zeekit are finding early success partnering with retailers like Macy’s and ASOS to bring the capabilities to their companies. 
  • According to Zeekit, early data shows the service has helped reduce return rates for partners by 36%.
  • Visit Business Insider’s homepage for more stories.

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Retail ‘Will Never Be the Same,’ Here’s How People Are Buying Shoes and Clothing Now

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The ongoing coronavirus pandemic has driven a global recession that inevitably shifted consumer sentiments and buying patterns, particularly for nonessential items.

According to a new report by Intelligence Node, about two-fifths of shoppers are likely to cut back their spending on footwear and apparel in the event of a recession — such as the one that arose as a consequence of the COVID-19 outbreak.

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Meanwhile, the analytics firm reported that 32% of respondents are more keen to splurge on general produce, staples and other household essentials. Over the past couple of months, it found that the

Clothing store Justice closing in River Park, Tulare Outlet

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Mannequins for sale appear in the window and store closing signs cover the Justice tween clothing store at River Park shopping center on Wednesday, Aug. 5, 2020.

ckohlruss@fresnobee.com

Another clothing store is closing its Fresno-area locations.

Justice, the tween clothing retailer, will close its River Park location and its store at the Tulare Outlets.

The store’s parent company, Ascena Retail Group, filed for bankruptcy last month, as The Bee reported July 23.

At the time, the company said it planned to close “a significant number” of Justice stores, but did not name locations.

Now, the website lists

Stitch Fix Review: Why It’s The Perfect Clothing Subscription Service in 2020

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I’ll admit that I was very hesitant to get into subscription services out of fear that I’d accumulate a bunch of things I don’t need or can’t afford—but Stitch Fix completely changed my mindset. If you ask anyone who knows me well, they will tell you that I’m somehow prone to both under- and over-shopping: I always need to buy something whenever an event or special meeting comes up—and when shopping IRL was a thing, I’d end up buying a million things I didn’t need (think duplicates of things that are already in my closet). To say my shopping habits