Melange by Lifestyle announces Deepika Padukone as brand ambassador, launches ‘Work from Home’ collection


Ethnic wear brand Melange by Lifestyle announced actor and style icon Deepika Padukone as its brand ambassador, and launched a new collection. This collaboration strengthens the brand ethos of ‘Rethink Ethnic’ and epitomises the versatile, eclectic style of modern Indian women.

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Comprising key trends, quintessential season favourites, and contemporary styles and silhouettes, the curated collection is an absolute delight for customers. The ever-popular ‘florals’ has been re-imagined in new silhouettes and prints. The ‘Work from Home’ collection featuring the linen range brings together fashion and utility. Traditional paisley has been

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“We wanted a well-rounded experience for our own homes. So, it’s things that we loved and wanted to share with others,” Li summarizes.

Fresh flowers in a leather-wrapped vase from Cadine. Handout/Cadine/Ian Lanterman [PNG Merlin Archive]
Fresh flowers in a leather-wrapped vase from Cadine. /PNG

That curated collection of offerings includes fresh flowers sourced from a private nursery in Vancouver’s Southlands neighbourhood — “they’re grown exclusively for Cadine,” Li says proudly — which are then artfully arranged by an in-house florist.

“Flowers in the home have been a source of comfort for us throughout our lives, as I’m sure is the case for other people. They uplift, comfort and

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Deepika Padukone to endorse ethnic brand Melange by Lifestyle


NEW DELHI: Lifestyle International Pvt Ltd on Monday announced that it has appointed actor Deepika Padukone as brand ambassador of its ethnic-wear Melange.

Padukone will be seen promoting the brand in multiple campaigns.

Rishi Vasudev, executive director, Lifestyle International, said Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made.

“Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognised brands in India across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnic-wear and all that it has to offer,” he added.